marketing paradigm
Death of Marketing

A new Paradigm

Demand (?) on the Internet

Communication

Fragments of a new marketing




When
paradigms shift,
all tools change

    Return to Barter

An imploding economic model making indirect taxation impossible returning to barter and simpler economic exchanges

New Economic Models

Accessing world markets makes 2 cents exchanges worthwhile and giving away intangible products for free creates faithful clients

Industry break ups

The Internet is crashing the media industries. Home banking threatens to take over insurance and those who hesitate may be left behind.

Ethics gain value

Business practices are known to the client. Scams are likely to be revealed, and confidence is one of the key success factors in the up-coming virtual economy






New case studies
to build...

    A group of people based in Paris have launched and initiative called Passion Theatre which obtains free theater tickets for its members. In exchange the members write a critic of the piece before three days, which is published on the web site.

Search Engines like Altavista offer a free search services and create a flow of trafic and consequently a strong brand name which allows them to sell complementary products like individual search software and access to their index data base. There may be a positive spillover towards Digital Equipments, the mother company, on the sale of computers

Industries are breaking up. Insurance products are sold via the Internet by new intermediaries like InsWeb and even insurers themselves enter into direct sales via the Internet, like in the case of Zurich Direct. Another type of intermediary, the CyberAgent is proposed by QuickQuote the innovator in the field of direct Internet quote systems, which allow Internet users to get immediate quotes. It is likely that prices will be significantly lower when insurance is traded via the Internet, and this will have a significant impact on prices of non-Internet insurance as well. Beware, insurers!

Secure transactions exist, but few people dare to buy via the Internet.
Dubious business practices are likely to be discovered and commented in consumer's rigths newsgroups. Confidence seems to be a keyword for the moment. Put your photo on you web site, so the Internet users can see that you are a real live person... some marketers advise.
E-trust offer third party certification of electronic merchants so that *someone* can guarantee you that they tell the truth. A number of important (?!) net merchants are beta testing...



Please give feedback and comments - interactivity is a key word!

 reservation hotels