The Internet is still in its early youth, and like babies grow out of their socks, the Internet grows out of Web sites - this means that about 80% of all Web sites are out of date :-(
A Web presence may only be a part of your communication strategy, but for some (bright) companies, it has become a part of their marketing strategy, and for other (brilliant) companies it has become a part of their global strategy.
| In the beginning the Internet was non-commercial" | "You have to have a Web site" Wrong!!! ...You have to have an Internet Strategy | |
| This is probably the first thing to keep in mind when launching a commercial service on the Internet. Second thing is to Approach the Internet like a New Market | Different types of Internet marketing strategies exist, whereas global strategies must be tailor-made in each case, and constantly change. In this field, Innovell France can be your tailor :-) | |
| Approach the Internet like a New Market | Internet marketing strategies | |
| Watch out if you want to create a multi-language Web site - it quickable becomes a mess. | To most companies an Internet presence is obvious, though they fail to consider Why? | |
| Watch out if you create a single-language Web site! Internet Marketing is International, whether you like it or not. | The Internet is an extremely efficient means of communication. It allows for interaction and it can be easily abused for spamming and misinformation. Do not be fooled! - spamming has nothing to do with Internet marketing, and it only works for dubious businesses. | |
| Internet Marketing is International | ||
To learn more about Internet Marketing, take a hike to The Death of Marketing