Digital marketers started considering Amazon Ads a part of the Triopoly of digital advertising together with Google and Facebook a few years back. And rightly so. 2020 was the year Amazon firmly hit the radar Learn more
It is Time to Emerge from Plato's Cave I wonder if people today know the film Matrix better than Plato's allegory of the cave. They illustrate the same concept of a superficial reality projected onto Learn more
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
In 1997 I wrote some articles on Internet Marketing. This was before Wordpress. It was before Paid Search, before Facebook, before Twitter and it was before there was any real market on the Internet. My Learn more
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