European Search Awards 2018 – enter before 16/02

The European Search Awards celebrate the best of the Search Marketing industry. I have had the priviledge to be one of the judges for a number of years and the quality of the entries seems to increase for each year. It is a great pleasure to be part of the 2018 Judging team also and we are looking forward to your entry!

There are 29 different categories and I am convinced that most agencies, in-house teams and software editors will have at least 1 outstanding client story to submit.

Building and submitting a case study in itself can be an enriching experience and it also allows you to benchmark your organisation against the market. Will you make the shortlist? Could you win one of the trophees?

Shortlists are due to be published on the 23rd or March. And all the excitement will culminate in an amazing Event ceremony which will be held in Prague on 16 May.

You can submit your entry here: European Search Awards

SMX Stockholm 2013 will have a “Nordics” track

I will be the chair of SMX Stockholm 2013 on 14-15 October together with Jens Hård, the CEO of Outrider Sweden. With a Danish-Swedish tandem in charge of the program it is obvious that we will aim to further broaden the scope and we are setting up an Advisory board including representatives from all the markets.

We are launching something new called the Nordics track. This track which is on the second day of the conference will focus on the Swedish, Danish, Norwegian, Finnish and Icelandic markets seen as a whole and from the outside.

There will be a focus on Ranking factors specific for the Nordics. What? Different ranking factors in different countries? Well as keyword morphology and backlink profiles are very different from one market to the next, ranking factors differ. Marcus Tober founder of SearchMetrics is aiming to do dedicated research on this for the conference.

In paid search, there are obvious differences also and I have convinced Sean Malseed from SEMrush to also do some dedicated research for this conference. He will be looking more specifically on the ecommerce sector and compare across the Nordic markets.

We are also planning to address the topic of “the Nordics as ONE market”. Adding the 5 populations together you reach some 25 million inhabitants. From a global marketers perspective that may not seem much but the market has some fascinating characteristics in terms of buying power, internet penetration, standard of living. Remains therefore the challenge of managing Search campaigns across 4-5 languages of which at least 3 are very close but not the same.

There will be plenty of reasons for coming to SMX Stockholm this year and catching the early bird AND an early flight booking can even make it quite affordable. Oh, and we will be aiming to do some SMX After Dark as well…

I will do some more updates on this event as we progress towards the final program and speaker line-up!