Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker on Digital Marketing as well as a judge on various industry Awards in the area of Search Marketing, Social Media Marketing and Biddable Media.
Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA.
Anders is the founder of Innovell; provider of Digital Marketing Insights.
Untold Tales of the Amazon DSP (Demand Side Platform): It’s for Performance, not Branding
I think I’ve become somewhat addicted to the Amazon DSP reporting interface over my two years of setting up a Europe-wide DSP seat with Amazon Learn more
The 5 Keys to Success on Amazon Hiding in Plain Sight
The key to successfully marketing on Amazon as a Seller is right there in front of your eyes, haven’t you noticed? It is a bit Learn more
The PPC Panic List: How to Troubleshoot a Performance Dip
"OMG, Anders, PPC Performance was awful over the weekend " 😲😱 "How can we get our paid search and shopping campaigns back on track?" 🙄 Learn more
The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it
The Social Commerce Dream Social Commerce is the dream of impulse buying on digital media come real. Careless, flawless, and not least frictionless shopping on Learn more
Google Ads versus Amazon Ads: Who Eats Who?
Google Ads versus Amazon Ads: Who Eats Who? Some 12 years ago, I was point man for all European Google Ads spend for a large Learn more
Holistic Optimization for Digital Marketing
Holisitic Optimization of Digital Marketing for Ecommerce If you are spending less than 8% of your sales on advertising, you may be underspending! Digital Advertising Learn more