ANDERS HJORTH
Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker on Digital Marketing as well as a judge on various industry Awards in the area of Search Marketing, Social Media Marketing and Biddable Media.
Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA.
Anders is the founder of Innovell; provider of Digital Marketing Insights.
Latest Blog
Google Ads versus Amazon Ads: Who Eats Who?
Google Ads versus Amazon Ads: Who Eats Who? Some 12 years ago, I was point man for all European Google Ads spend for a large Learn more
Holistic Optimization for Digital Marketing
Holisitic Optimization of Digital Marketing for Ecommerce If you are spending less than 8% of your sales on advertising, you may be underspending! Digital Advertising Learn more
Native Ecommerce: Shopping is a Feature not a Destination
Native Ecommerce Native Ecommerce will power the shopping craze of the 2020's. Watch a film and be attracted by a dress the actress is wearing. Learn more
Data Wars: Battle of the Cookies
Johnny was weary. He felt caught between countering forces demanding his allegiance. He had fought in the Battle of the Browser and knew that the Learn more
The Drive-to-Amazon Paid Search Strategy
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can Learn more
Branding in the Digital Age: Scientific Brand Positioning
"Branding is not about creativity, Don! It is all about the data!". Being a father of four, I discovered myself a certain creative talent for Learn more