Google Ads versus Amazon Ads: Who Eats Who?
Google Ads versus Amazon Ads: Who Eats Who? Some 12 years ago, I was point man for all European Google Ads spend for a large media agency group. At the time, our claim was to Learn more
Native Ecommerce: Shopping is a Feature not a Destination
Native Ecommerce Native Ecommerce will power the shopping craze of the 2020's. Watch a film and be attracted by a dress the actress is wearing. Pause, click, purchase right there, then resume your film. See Learn more
The Drive-to-Amazon Paid Search Strategy
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
Mastering the Amazon A10 Algorithm – Or is it A9 still?
Wouldn't it be fantastic to know exactly what Amazon's A10 algorithm requires for a product to rank at the top of search results when a user searches for a product? That would surely propel your Learn more
State of the Triopoly 2021: Boom of Amazon Advertising growing 77%
The triopoly of advertising, Google, Facebook and Amazon account for approximately 76% of all digital advertising. They all grew significantly in 2020 whereas the global digital advertising spend hardly grew overall according to Statista projections. Learn more
Amazon Market Watch: The Top 10 Amazon Markets
The Top 10 Amazon Markets The biggest and most important Amazon market is without a doubt the US market. It weighs 68% of revenues and grew by 36% in 2020. It will be a long Learn more
Amazon Paid Search – It’s Called Sponsored Product Ads
Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Advertising on Amazon in 2021: 6 Essential Things to Understand
Keys to Advertising on Amazon in 2021 With Amazon Advertisings' staggering 66% growth in Q4 of 2020, the giants ad offering is now firmly established in the digital media landscape. Amazon Ads has become part Learn more
Paid Search Strategies in 2021
Paid Search Strategy "No, a bid strategy is not a paid search strategy." Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they Learn more
Amazon Ads Now Firmly Established in the Digital Landscape (and 66% Q4 growth YoY)
Digital marketers started considering Amazon Ads a part of the Triopoly of digital advertising together with Google and Facebook a few years back. And rightly so. 2020 was the year Amazon firmly hit the radar Learn more