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The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it

By |2021-11-02T11:24:33+01:00November 2nd, 2021|Amazon Marketing, Digital Marketing I/O, Disruption|

The Social Commerce Dream Social Commerce is the dream of impulse buying on digital media come real. Careless, flawless, and not least frictionless shopping on mobile, tablet, surface and yet-to-be-invented digital interaction devices with augmented Learn more

State of the Triopoly 2021: Boom of Amazon Advertising growing 77%

By |2021-04-30T16:54:13+02:00April 30th, 2021|Amazon Marketing, Digital Marketing I/O, Triopoly|

The triopoly of advertising, Google, Facebook and Amazon account for approximately 76% of all digital advertising. They all grew significantly in 2020 whereas the global digital advertising spend hardly grew overall according to Statista projections. Learn more