Paid Search Trends
We are detecting Paid Search Trends on an ongoing basis in various ways. One is via hashtag monitoring on Twitter. Below is an initial view of the data we have been collecting over a monthly period.
(simply built with WordItOut)
This is a first view, and we are taking a general view at the interpretation:
- PPC is the most popular term used as hashtag
- PPCs best friend is SEO. Socialmedia and SMM (Social Media Marketing) is way behind
- GoogleAds has not totally replaced Adwords yet!
We monitor tweets from a small number of hashtags related to Paid Search on Twitter on a daily basis. The actual data set is for 15 September to 14 October 2018.
By cleaning the data, removing some of the noise and then filtering the data, we get a view of what topics are related to Paid Search. The wordcloud above shows the photo of a month worth of related hashtags.
The process enables us to monitor trends by date and once we start to have some more date we will add the time dimension into this view.