We are detecting Social Media Marketing Trends on an ongoing basis in various ways. One is via hashtag monitoring on Twitter. Below is an initial view of the data we have been collecting over a monthly period.

(simply built with WordItOut)

Initial Insights

This is a first view, and we are taking a general view at the interpretation:

• Most of the related words are part of the SMM discipline: social media, smm, Facebook, Twitter, Instagram
•  Socialselling, Growthhacking and Business are showing relatively new approaches to social media
• Advertising, SEO and Digital marketing are present but no PPC or Paid Search

Methodology

We monitor tweets from a small number of hashtags related to Social Media Marketing on Twitter on a daily basis. The actual data set is for 15 September to 14 October 2018.

By cleaning the data, removing some of the noise and filtering, we get a view of what topics are related to Social Media Marketing. The wordcloud above shows the photo of a month worth of related hashtags.

The process enables us to monitor trends by date and once we start to have some more date we will add the time dimension into this view.