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	<title>ad copy &#8211; Innovell &#8211; Digital Marketing Insights</title>
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	<link>https://www.innovell.com</link>
	<description>Articles and research reports about paid search, retail media, amazon marketing</description>
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		<title>Search Marketing World 2008</title>
		<link>https://www.innovell.com/search-marketing-world-2008/</link>
		
		<dc:creator><![CDATA[Anders Hjorth]]></dc:creator>
		<pubDate>Mon, 03 Mar 2008 09:13:58 +0000</pubDate>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<guid isPermaLink="false">http://www.innovell.com/?p=76</guid>

					<description><![CDATA[3 April 2008, Dublin, Ireland, speaking on: » Inspirational Ad Creative download presentation]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.innovell.com/wp-content/uploads/2012/07/smw2008_logo.jpg"><img decoding="async" loading="lazy" class="alignleft size-full wp-image-21" title="Search Marketing World" src="http://www.innovell.com/wp-content/uploads/2012/07/smw2008_logo.jpg" alt="" width="192" height="42" /></a>3 April 2008, Dublin, Ireland, speaking on:<br />
» Inspirational Ad Creative</p>
<p>download presentation</p>
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		<title>Search Marketing Expo Madrid 2008</title>
		<link>https://www.innovell.com/search-marketing-expo-madrid-2008/</link>
		
		<dc:creator><![CDATA[Anders Hjorth]]></dc:creator>
		<pubDate>Fri, 05 Oct 2007 09:22:35 +0000</pubDate>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[international ppc]]></category>
		<category><![CDATA[search strategy]]></category>
		<guid isPermaLink="false">http://www.innovell.com/?p=82</guid>

					<description><![CDATA[31 October 2007, Madrid, Spain » International PPC: export to France » Search Ad Testing &amp; Tactics (in Spanish)]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.searchmarketingexpo.com"><img decoding="async" loading="lazy" class="alignleft  wp-image-22" title="Search Marketing Expo" src="http://www.innovell.com/wp-content/uploads/2012/07/smxlogoh.gif" alt="SMX" width="165" height="75" /></a>31 October 2007, Madrid, Spain<br />
» International PPC: export to France<br />
» Search Ad Testing &amp; Tactics (in Spanish)</p>
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		<title>Search Marketing Expo London 2007</title>
		<link>https://www.innovell.com/search-marketing-expo-london-2007/</link>
		
		<dc:creator><![CDATA[Anders Hjorth]]></dc:creator>
		<pubDate>Fri, 05 Oct 2007 08:45:23 +0000</pubDate>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<guid isPermaLink="false">http://www.innovell.com/?p=65</guid>

					<description><![CDATA[31 October 2007, London, speaking on: » Creating Search Ads that Convert » Search Ad Testing &amp; Tactic &nbsp; Download Tuning Ads for Quality Score]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.innovell.com/wp-content/uploads/2012/07/smxlogoh.gif"><img decoding="async" loading="lazy" class="alignleft wp-image-22" title="Search Marketing Expo" src="http://www.innovell.com/wp-content/uploads/2012/07/smxlogoh.gif" alt="SMX" width="165" height="75" /></a>31 October 2007, London, speaking on:<br />
» Creating Search Ads that Convert<br />
» Search Ad Testing &amp; Tactic</p>
<p>&nbsp;</p>
<p><del><span style="font-family: Verdana; font-size: xx-small;"><span style="color: #ffffff; font-family: Verdana; font-size: xx-small;">Download Tuning Ads for Quality Score</span></span></del></p>
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		<title>Search Marketing Expo Stockholm 2007</title>
		<link>https://www.innovell.com/search-marketing-expo-stockholm/</link>
		
		<dc:creator><![CDATA[Anders Hjorth]]></dc:creator>
		<pubDate>Tue, 02 Oct 2007 21:27:42 +0000</pubDate>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>
		<category><![CDATA[search strategy]]></category>
		<guid isPermaLink="false">http://www.innovell.com/?p=30</guid>

					<description><![CDATA[31 October 2007, Stockholm, Sweden. Speaking on: » Search Advertising Options &amp; Strategies » Tuning Ads for Quality Scores]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.innovell.com/wp-content/uploads/2012/07/smxlogoh.gif"><img decoding="async" loading="lazy" class="alignleft  wp-image-22" title="Search Marketing Expo" src="http://www.innovell.com/wp-content/uploads/2012/07/smxlogoh.gif" alt="SMX" width="165" height="75" /></a>31 October 2007, Stockholm, Sweden. Speaking on:<br />
» Search Advertising Options &amp; Strategies<br />
» Tuning Ads for Quality Scores</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Search Engine Strategies London 2007</title>
		<link>https://www.innovell.com/search-engine-strategies-london-2007/</link>
		
		<dc:creator><![CDATA[Anders Hjorth]]></dc:creator>
		<pubDate>Thu, 01 Feb 2007 08:41:16 +0000</pubDate>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[landing page testing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<guid isPermaLink="false">http://www.innovell.com/?p=63</guid>

					<description><![CDATA[14 February 2007, speaking on: » Creating Compelling Ads » Landing Page Testing &amp; Tuning Download Landing page case studies]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.innovell.com/wp-content/uploads/2012/07/ses.jpg"><img decoding="async" loading="lazy" class="alignleft size-full wp-image-20" title="Search Engine Strategies" src="http://www.innovell.com/wp-content/uploads/2012/07/ses.jpg" alt="" width="136" height="44" /></a>14 February 2007, speaking on:<br />
» Creating Compelling Ads<br />
» Landing Page Testing &amp; Tuning</p>
<p><del>Download Landing page case studies</del></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Search Engine Strategies London 2006</title>
		<link>https://www.innovell.com/search-engine-strategies-london-2006/</link>
		
		<dc:creator><![CDATA[Anders Hjorth]]></dc:creator>
		<pubDate>Wed, 10 May 2006 21:37:13 +0000</pubDate>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[landing page testing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<guid isPermaLink="false">http://www.innovell.com/?p=40</guid>

					<description><![CDATA[31 May 2006. Speaking on: » Landing pages Testing &amp; Tuning » Creating Compelling Ads]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.innovell.com/wp-content/uploads/2012/07/ses.jpg"><img decoding="async" loading="lazy" class="alignleft size-full wp-image-20" title="Search Engine Strategies" src="http://www.innovell.com/wp-content/uploads/2012/07/ses.jpg" alt="" width="136" height="44" /></a>31 May 2006. Speaking on:<br />
» Landing pages Testing &amp; Tuning<br />
» Creating Compelling Ads</p>
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