marketing mix – Innovell – Digital Marketing Insights https://www.innovell.com Articles and research reports about paid search, retail media, amazon marketing Wed, 22 May 2013 07:12:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 Online Performance Triggers: from SEM to Remarketing https://www.innovell.com/online-performance-from-sem-to-remarketing/ Wed, 22 May 2013 07:12:54 +0000 http://www.innovell.com/?p=201 Below is my presentation from SMX London 2013. It is an Online Marketing case study which traces performance back over 4 years with a focus on the introduction of Display Remarketing into an online Marketing Mix dominated by Search Engine Marketing. My favourite slide is the one on the right.

 

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