remarketing – Innovell – Digital Marketing Insights https://www.innovell.com Articles and research reports about paid search, retail media, amazon marketing Wed, 22 May 2013 07:12:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 Online Performance Triggers: from SEM to Remarketing https://www.innovell.com/online-performance-from-sem-to-remarketing/ Wed, 22 May 2013 07:12:54 +0000 http://www.innovell.com/?p=201 Below is my presentation from SMX London 2013. It is an Online Marketing case study which traces performance back over 4 years with a focus on the introduction of Display Remarketing into an online Marketing Mix dominated by Search Engine Marketing. My favourite slide is the one on the right.

 

]]> SMX London 2013 https://www.innovell.com/smx-london-2013/ Thu, 04 Apr 2013 09:16:35 +0000 http://www.innovell.com/?p=189 15-16 May 2013 – Search Marketing Expo London

I will be presenting a case study from BDBL MEDIA and also moderate several sessions:
» Ready, Aim, Fire… Then Retarget!

]]> SMX Advanced, London 2012 https://www.innovell.com/smx-advanced-london-2012/ Sun, 15 Apr 2012 21:30:30 +0000 http://www.innovell.com/?p=120 SMX 15-16 May 2012, London, United Kingdom
» Moderator: Can’t Say No Landing Pages
» Moderator: Remarketing and Retargeting

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