smo – Innovell – Digital Marketing Insights https://www.innovell.com Articles and research reports about paid search, retail media, amazon marketing Tue, 04 May 2021 08:22:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.4 Content Marketing: is it SEO or SMO? (SMX Paris) https://www.innovell.com/content-marketing-is-it-seo-or-smo-smx-paris/ Tue, 17 Jun 2014 09:05:59 +0000 http://www.innovell.com/?p=253 It is not a simple “either… or…” question we decided to deal with on SMX Paris this year together with Erick Hostacy from Yourastar. My background is Search Marketing whereas Ericks background is Social Media.

 


We decided to deal with the subject in a provocative way. I would be the SEO-man and Erick would be the SMO-man. Each of us introduced the subject explaining how “Content Marketing is SEO” and “Content Marketing is SMO” to then alternately present our Proof Case Studies illustrating our case and making nasty allbeit almost politically correct comments on each other’s cases.

I have extracted my part of the presentation below and will embed Erick’s presentation if he decides to publish it also.

Thanks to our moderator Annie Lichtner and thanks to Erick for a session people seemed to enjoy.
We had a lot of fun 🙂
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