The Death of Marketing
	The following definition of marketing was found in Philip Kotler's:"Marketing Management", 7th edition, USA, 1991 :
	"Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others"
	This web site claims to the DEATH of traditional marketing in the Information Society. Step by step we will build the arguments and cases that prove that marketing no longer is... ...and that something else shall replace it.
	We set out with the following four starting points:
	A Paradigm shift they say... Social & economic models are breaking up and new values rule.
	Demand (?) on the Internet There is no *consumer* on the Internet. What is demand then?
	Communication & Promotion ..they just added another direction to communication, so it has become two-way...
	Fragments of a new marketing Referencing, Information subgroups, Gateway creation, Virtual merchandising...
	These Web pages were created at the end of 1996 and reflect the state of the Internet at that time. Most of the ideas explained are still relevant, but some of the Web sites that we point towards may have changed and no longer reflect the issue in question. Feedback has been too low to expand these concepts, and further development of them is treated on Innovell.com. Enjoy :-) Anders Hjorth
	Please give feedback and comments - interactivity is a key word!