Marketing on Amazon [report]
This 67 pages report is based on research carried out by Anders Hjorth and Dan Saunders. It consisted of expert interviews of 7 experts and a deep survey including 64 questions to which over 20 advanced teams involved in Marketing on Amazon responded.
Subscribe to the newsletter to receive an alert when new reports are published.
Amazon Marketing Report€250.00
I. Welcome to Amazonland – Industry dynamics
Rules of the Amazon game | Industry players and roles | Market size and evolution | Technology dimension | Knowledge acquisition and change
II. Amazon Mechanics – Building bricks
The marketing process on Amazon | How leading teams function | Attribution and metrics | How to rank on Amazon | Campaign management and tools
III. Winning Strategies
The Grind | Full process optimization | Compete and complement | Holistic takeover