Digital Marketing Europe 2021

After a cancelled 2020 edition, the Digital Marketing Europe is back in 2021 as a virtual conference. It is a cross-functional conference covering Digital Marketing, Customer Experience and Martech.

I will be speaking on the subject of:

Winning Strategies in Paid Search and Shopping

We researched the Paid Search Industry as well as the Amazon Marketing industry through expert interviews and surveys of leading teams and uncovered the way they work as well as winning strategies they adopt. To win in Paid Search you must increasingly keep your eyes fixed on a long term goal with while automating and optimizing continuously. We use award-winning case studies to illustrate the 4 winning strategies we have identified. We add a few emerging strategies to keep your eyes on in 2021.