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SMXL Milano – Birds of a Feather… (Flocking Together)

This is a clinique-type session allowing us to interact with the community and go deep into details on challenges we all experience.
Anders will present extracts from his research on Major Trends in Paid Search / SEA including some of the challenges organizations in the industry are trying to tackle in 2018/2019:
  • efficient knowledge sharing
  • keeping up with the pace of change
  • coping with the changing skillset requirements
  • organising for the incursion of Artificial Intelligence and Machine Learning

In the roundtable discussion, Simo, Gianpaulo and Anders will share their experience and will want to address the audience’s most burning questions.