Google Ads versus Amazon Ads: Who Eats Who?
Google Ads versus Amazon Ads: Who Eats Who? Some 12 years ago, I was point man for all European Google Ads spend for a large media agency group. At the time, our claim was to Learn more
Holistic Optimization for Digital Marketing
Holisitic Optimization of Digital Marketing for Ecommerce If you are spending less than 8% of your sales on advertising, you may be underspending! Digital Advertising is driven by Ecommerce. And perhaps a little by branding, Learn more
Native Ecommerce: Shopping is a Feature not a Destination
Native Ecommerce Native Ecommerce will power the shopping craze of the 2020's. Watch a film and be attracted by a dress the actress is wearing. Pause, click, purchase right there, then resume your film. See Learn more
Data Wars: Battle of the Cookies
Johnny was weary. He felt caught between countering forces demanding his allegiance. He had fought in the Battle of the Browser and knew that the long-term consequences of which side he chose to support could Learn more
The Drive-to-Amazon Paid Search Strategy
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
Branding in the Digital Age: Scientific Brand Positioning
"Branding is not about creativity, Don! It is all about the data!". Being a father of four, I discovered myself a certain creative talent for inventing doudou stories on the fly. A doudou is a Learn more
Mastering the Amazon A10 Algorithm – Or is it A9 still?
Wouldn't it be fantastic to know exactly what Amazon's A10 algorithm requires for a product to rank at the top of search results when a user searches for a product? That would surely propel your Learn more
State of the Triopoly 2021: Boom of Amazon Advertising growing 77%
The triopoly of advertising, Google, Facebook and Amazon account for approximately 76% of all digital advertising. They all grew significantly in 2020 whereas the global digital advertising spend hardly grew overall according to Statista projections. Learn more
Searching for Purpose? Here comes ‘Marketing with Purpose’, starring Responsibility, Values and Inclusion
Searching for Purpose? Here comes Marketing with Purpose, starring Responsibility, Values and Inclusion "It starts with Why", doesn't it? It explains why Apple and Nike are so successful because they have such a strong mission Learn more
Consumer Unpredictability and Marketing in the 20’s
Have we reached the End of More? Or is it only the End of Cookies? Will Buy Nothing, Fly Shame, Reuse Recycle and the Planet, People, Profit paradigm be trendsetting for the 20ies? The COVID19 Learn more