What on earth is AMG, AAP and AMS? While doing our research for the Amazon marketing report, we ran into a lot of confusion about names and terminology for Amazon ad solutions in the market. Learn more
Why haven't Search Marketers adopted Amazon Ads? Paid Search exploded back in the 1990s and redistributed the roles in digital marketing. Incumbents had a hard time adopting this new type of performance marketing and legions of newcomers Learn more
State of the Triopoly Google and Facebook had become so powerful in the digital advertising market that analysts called them the duopoly. But last year the strong entry of Amazon into the digital advertising space Learn more
Amazon Growth It is fascinating to see the growth rates at which Amazon has been operating for the past year. A revenue growth rate of 30% for a company that big is exhilarating. That being Learn more
"When I think of Paris, I always think of Dan Brown’s intergalactic comedy science fiction Davinci picture. I think of Jean Reno’s delivery of “The scar on the face of Paris” line in reference to Learn more
I wonder if I am actually a Digital Native? I learned to code when the foundations for the digital economy were laid and I was into the Internet as soon as it was out. I Learn more
Oh no, help, I am going to fall - there is missing link!! Isn't discovery a wonderful thing? Discovering insights, discovering new truths and hey... discovering old truths. I just ran into an Learn more
I was considering 'The AI force awakens" for the title of this post, but it felt more adequate to have Frederick play the role of Luke, the carrier of hope in a desparate world. His Learn more
I almost choked on my Café au Lait that day in a breakfast restaurant in Paris when the digital strategist said to me: I was not involved in that project and suddenly felt very happy Learn more
It’s easy for the SEO guys over in the other alley. They do SEO – Search Engine Optimization. Although nobody understands what they do, everybody knows what it’s called. Over here we do Paid Search, Learn more
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