Holisitic Optimization of Digital Marketing for Ecommerce If you are spending less than 8% of your sales on advertising, you may be underspending! Digital Advertising is driven by Ecommerce. And perhaps a little by branding, Learn more
Native Ecommerce Native Ecommerce will power the shopping craze of the 2020's. Watch a film and be attracted by a dress the actress is wearing. Pause, click, purchase right there, then resume your film. See Learn more
Johnny was weary. He felt caught between countering forces demanding his allegiance. He had fought in the Battle of the Browser and knew that the long-term consequences of which side he chose to support could Learn more
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
"Branding is not about creativity, Don! It is all about the data!". Being a father of four, I discovered myself a certain creative talent for inventing doudou stories on the fly. A doudou is a Learn more
Wouldn't it be fantastic to know exactly what Amazon's A10 algorithm requires for a product to rank at the top of search results when a user searches for a product? That would surely propel your Learn more
The triopoly of advertising, Google, Facebook and Amazon account for approximately 76% of all digital advertising. They all grew significantly in 2020 whereas the global digital advertising spend hardly grew overall according to Statista projections. Learn more
Searching for Purpose? Here comes Marketing with Purpose, starring Responsibility, Values and Inclusion "It starts with Why", doesn't it? It explains why Apple and Nike are so successful because they have such a strong mission Learn more
Have we reached the End of More? Or is it only the End of Cookies? Will Buy Nothing, Fly Shame, Reuse Recycle and the Planet, People, Profit paradigm be trendsetting for the 20ies? The COVID19 Learn more
The Top 10 Amazon Markets The biggest and most important Amazon market is without a doubt the US market. It weighs 68% of revenues and grew by 36% in 2020. It will be a long Learn more
