Paid Search Strategies in 2021
Paid Search Strategy "No, a bid strategy is not a paid search strategy." Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they Learn more
Amazon Ads Now Firmly Established in the Digital Landscape (and 66% Q4 growth YoY)
Digital marketers started considering Amazon Ads a part of the Triopoly of digital advertising together with Google and Facebook a few years back. And rightly so. 2020 was the year Amazon firmly hit the radar Learn more
Digital Marketers: It is Time to Emerge from Plato’s Cave!
It is Time to Emerge from Plato's Cave I wonder if people today know the film Matrix better than Plato's allegory of the cave. They illustrate the same concept of a superficial reality projected onto Learn more
The Triopoly of Digital Advertising Exposed to the Great Disturbance in the Data (Q3 retrospective)
From a statistical point of view, the timing of COVID19 couldn't have been better. Just in the middle of Q2, so all the economic damage it caused when it first hit our economies, can be Learn more
The Covid19 crisis might favour Amazon Ads compared to Google and Facebook
Amazon Ads Seasonality Closely Traces Ecommerce Activity Amazon published its quarterly earnings report last week and I rushed in to discover the massive growth of Amazon Ads, which is the highest growing activity within Amazon. Learn more
It is just “Amazon Advertising”, but what is AMG, AAP and AMS?
What on earth is AMG, AAP and AMS? While doing our research for the Amazon marketing report, we ran into a lot of confusion about names and terminology for Amazon ad solutions in the market. Learn more
Why Search Marketers haven’t adopted Amazon Ads
Why haven't Search Marketers adopted Amazon Ads? Paid Search exploded back in the 1990s and redistributed the roles in digital marketing. Incumbents had a hard time adopting this new type of performance marketing and legions of newcomers Learn more
State of the Triopoly in Digital Advertising
State of the Triopoly Google and Facebook had become so powerful in the digital advertising market that analysts called them the duopoly. But last year the strong entry of Amazon into the digital advertising space Learn more
The 4 Growth Riders of Amazon
Amazon Growth It is fascinating to see the growth rates at which Amazon has been operating for the past year. A revenue growth rate of 30% for a company that big is exhilarating. That being Learn more
TMI: Innovation, Leadership and the Entrepreneur’s Journey
"When I think of Paris, I always think of Dan Brown’s intergalactic comedy science fiction Davinci picture. I think of Jean Reno’s delivery of “The scar on the face of Paris” line in reference to Learn more