Why haven't Search Marketers adopted Amazon Ads? Paid Search exploded back in the 1990s and redistributed the roles in digital marketing. Incumbents had a hard time adopting this new type of performance marketing and legions of newcomers Learn more
State of the Triopoly Google and Facebook had become so powerful in the digital advertising market that analysts called them the duopoly. But last year the strong entry of Amazon into the digital advertising space Learn more
Amazon Growth It is fascinating to see the growth rates at which Amazon has been operating for the past year. A revenue growth rate of 30% for a company that big is exhilarating. That being Learn more
"When I think of Paris, I always think of Dan Brown’s intergalactic comedy science fiction Davinci picture. I think of Jean Reno’s delivery of “The scar on the face of Paris” line in reference to Learn more
I wonder if I am actually a Digital Native? I learned to code when the foundations for the digital economy were laid and I was into the Internet as soon as it was out. I Learn more
Oh no, help, I am going to fall - there is missing link!! Isn't discovery a wonderful thing? Discovering insights, discovering new truths and hey... discovering old truths. I just ran into an Learn more
I was considering 'The AI force awakens" for the title of this post, but it felt more adequate to have Frederick play the role of Luke, the carrier of hope in a desparate world. His Learn more
I almost choked on my Café au Lait that day in a breakfast restaurant in Paris when the digital strategist said to me: I was not involved in that project and suddenly felt very happy Learn more
It’s easy for the SEO guys over in the other alley. They do SEO – Search Engine Optimization. Although nobody understands what they do, everybody knows what it’s called. Over here we do Paid Search, Learn more
With the entry deadline for the European Search Awards fast approaching, most participants may be past the point of asking themselves why on earth they need to go through the huge amount of work necessary Learn more
By continuing to use the site, you agree to the use of cookies. We use cookies for tracking and for marketing. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
