International Search Summit – Barcelona
15 November 2018
Major Trends in International PPC
The main challenge in international PPC was always first to succeed in localization and knowledge transfer and fix an equitable budget frame for local campaigns. But more recently Google Ads and their peers have evolved quite significantly and added remarketing, audience targeting and an entire host of new functionalities.
In this session, we will be looking at approaches the the most advanced digital marketers are adopting in order to reap the benefits of this change, based on insight from various countries around the world (focus on Europe, UK, US).
If you haven’t booked yet, feel free to use this discount code: ISSNOVAH10