Leading paid-search teams
In our research we use what we call a Top-Down methodology. This is well suited to the paid search industry due to the rapidly changing market and the rather opaque structures in place.
The object of our research was Paid Search teams that had been shortlisted in Search Awards in Europe, UK and US in 2018. In this way we were certain to cover a broad geographic scope and also certain to only be looking at top teams.
We are thankful to the teams that participated and we provided them with a personalized benchmark report each. Most of them were happy to mentioned in the report and you will find them in the list below in no particular order.