- Interviews of a number of industry experts to shape the research: Daniel Gilbert, Frederick Vallaeys, Brad Geddes, Marty Weintraub, Jim Banks, …
- Survey of 100 questions to trace the way the leading paid search teams think, work and evolve across keywords & ads, data, automation, AI, campaign management, audience targeting and cross-channel deployment.
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This 95 pages research report is built on research carried out in Q3 of 2018 with the review of over 100 entries in Search Awards in Europe, US and UK on which we have done a deep-dive survey of 22 shortlisted teams to form a cluster of leading paid search teams in the world. -
This 50 pages research report is built on the basis of the Search Trends Report with a focus on Paid Search Strategies and the addition of case studies from top teams.- Award winning case studies to illustrate the winning strategies from Keyade & Rue du Commerce and Mediacom & Bose, Brainlabs & Wowcher.
- Interviews of a number of industry experts to shape the research: Daniel Gilbert, Frederick Vallaeys, Purna Virji, Marty Weintraub, …
- Survey of 100 questions to trace the way the leading paid search teams think, work and evolve across keywords & ads, data, automation, AI, campaign management, audience targeting and cross-channel deployment. Update survey on Amazon Ads in 2019
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I. Welcome to Amazonland - Industry dynamics Rules of the Amazon game | Industry players and roles | Market size and evolution | Technology dimension | Knowledge acquisition and change II. Amazon Mechanics - Building bricks The marketing process on Amazon | How leading teams function | Attribution and metrics | How to rank on Amazon | Campaign management and tools III. Winning Strategies The Grind | Full process optimization | Compete and complement | Holistic takeover -
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Digital Marketing has been struck by COVID-19 and is also facing the massive arrival of AI and the end of cookies. The industry is one of the most dynamic business areas in our economy. Double digit growth is a norm, triple digit growth happens. Its equation is dual - there are the humans, and there are the machines. Their roles change every year. This report looks at what is in store for digital marketers in today's volatile, uncertain, complex and ambiguous world? I. Data in a VUCA world II. From agile to variable business units III. Paid Search disruption from 2018 to 2020 IV. Pointers for Digital Marketing moving forward. -
- The Rise of Retail Media
- The Retail Media Ecosystem in Europe
- The Place for Brands in Retail Media
- The Retail Media Future