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Untold Tales of the Amazon DSP (Demand Side Platform): It’s for Performance, not Branding

By |2023-02-13T21:41:09+01:00February 14th, 2023|Amazon Marketing, Digital Marketing I/O, Retail Media|

I think I’ve become somewhat addicted to the Amazon DSP reporting interface over my two years of setting up a Europe-wide DSP seat with Amazon and managing the ramp up. It is pretty cool and Learn more

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