SMX Paris II: Penalty recovery, Snaplogging, e-Privacy, bots and DSA
What an ugly start of Day 2 on SMX Paris. I was so keen on supporting Purna Virji from the first row during the presentation. Not that she needs it but it is always nice Learn more
SMX Paris I : AI as a service, AI for SEO, Vectors, Clusters and Audiences
Today was Day 1 on SMX Paris, an event I have been involved in for the past 5 years as member of the Advisory board. I spent the day enjoying sessions over a wide spectrum Learn more
SMX London 2018: Artificial Intelligence, Privacy, Niche-focus for SEO and the importance of Speed
SMX London 2018 was a great edition. I am just back from the event and still have my head full of all the things we discussed on the closing panel I was part of. The Learn more
Major trends in Paid Search #EUSearchCon
What is going on in Paid Search these days? What strategies and tactics are being used? What new functionalities in Google Adwords are Search marketers using for themselves or for their clients? I have analyzed Learn more
Start making sense again – Digital Marketing in 2017
Start making in sense again In 1984 the rock group Talking Heads made a movie named « Stop making sense ». The title came from the lyrics in their songs and for me it was a welcome Learn more
The Missing Link in Digital Marketing
The Missing Link in Digital There is a missing link in Digital Marketing. I am talking about a discontinuation of meaning from one area of marketing excellence called Brand Advertising into another area of marketing Learn more
Trends in Digital Marketing Vocabulary
The Internet has always been a mature ground for innovation and new concepts. The challenge of Digital Marketers and Start-uppers alike has consequently been to explain, persuade and sometimes to sell these concepts to potential Learn more
The Dark Side of the Attention Society
I saw this wonderful film on a flight once. Such is the wonder of chance - I was not predestined to watch this film - I zapped through the channels and I had 4 hours Learn more
Content Marketing: is it SEO or SMO? (SMX Paris)
It is not a simple "either... or..." question we decided to deal with on SMX Paris this year together with Erick Hostacy from Yourastar. My background is Search Marketing whereas Ericks background is Social Media. Learn more
That animal-named update of the biggest search engine which deals with entities
Just home from SMX London, I have realised just how important some of the take-aways were. The biggest one for me was the session about Entity Search. A session moderated by Danny Sullivan with David Learn more