Leading machine learning PPC optimization tool, Acquisio is hosting a webinar about Paid Search strategies. There will be a focus on selected winning strategies in 2019 and we will look at some award-winning case studies. Learn more
Do you remember that time when you where discussing a topic with friends and suddenly you were targeted with ads on your mobile phone for products related to that topic? Gives you the shivers, doesn’t Learn more
(you might be interested in a newer take on Paid Search Strategy: Paid Search Strategies in 2021) It used to be quite simple. When taking over a Paid Search campaign you would automatically consider that Learn more
Major Trends in International PPC The main challenge in international PPC was always first to succeed in localization and knowledge transfer and fix an equitable budget frame for local campaigns. But more recently Google Ads and Learn more
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
Liverpool is hot!! Both from the outside temperature and the presentations on stage at the European Search Conference I just came back from. Liverpool is home to wonderful Beatles statues, to the Ferry cross the Learn more
What an ugly start of Day 2 on SMX Paris. I was so keen on supporting Purna Virji from the first row during the presentation. Not that she needs it but it is always nice Learn more
Today was Day 1 on SMX Paris, an event I have been involved in for the past 5 years as member of the Advisory board. I spent the day enjoying sessions over a wide spectrum Learn more
SMX London 2018 was a great edition. I am just back from the event and still have my head full of all the things we discussed on the closing panel I was part of. The Learn more
What is going on in Paid Search these days? What strategies and tactics are being used? What new functionalities in Google Adwords are Search marketers using for themselves or for their clients? I have analyzed Learn more
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