Searching for Purpose? Here comes Marketing with Purpose, starring Responsibility, Values and Inclusion "It starts with Why", doesn't it? It explains why Apple and Nike are so successful because they have such a strong mission Learn more
Paid Search Strategy "No, a bid strategy is not a paid search strategy." Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they Learn more
It is Time to Emerge from Plato's Cave I wonder if people today know the film Matrix better than Plato's allegory of the cave. They illustrate the same concept of a superficial reality projected onto Learn more
This year for the first time in my career I was speaking on the Hero Conf. A 100% PPC-oriented conference. It seems there aren't so many of those so I was happy to get a Learn more
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
Liverpool is hot!! Both from the outside temperature and the presentations on stage at the European Search Conference I just came back from. Liverpool is home to wonderful Beatles statues, to the Ferry cross the Learn more
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