Amazon Ads + Google Shopping = boom
Over the past few years, we had the feeling that Google shopping was eating budget from Google Adwords. The evolution of the offering was very fast and ads with product images simply beat text ads Learn more
Surfing the Waves of Creative Destruction – AI & the Search Industry
This year for the first time in my career I was speaking on the Hero Conf. A 100% PPC-oriented conference. It seems there aren't so many of those so I was happy to get a Learn more
Google Ads 2018: Smart, Integrated, Maximized, Simplified
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
Takeaways from the European Search Conference 2018 in Liverpool
Liverpool is hot!! Both from the outside temperature and the presentations on stage at the European Search Conference I just came back from. Liverpool is home to wonderful Beatles statues, to the Ferry cross the Learn more