"OMG, Anders, PPC Performance was awful over the weekend " 😲😱 "How can we get our paid search and shopping campaigns back on track?" 🙄 The PPC Panic List Before the weekend, I had been Learn more
Amazon Advertising for Search Marketers With 87% year on year growth in Q2 of 2021, Amazon Advertising is the hot potato of the day. But who is it for? Are search marketers missing out on Learn more
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
Searching for Purpose? Here comes Marketing with Purpose, starring Responsibility, Values and Inclusion "It starts with Why", doesn't it? It explains why Apple and Nike are so successful because they have such a strong mission Learn more
Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Search Engine Advertising 2021: PPC on Autopilot? Advertising is on a roller-coaster ride in the 2020'es. As one of the first budgets to be affected in times of uncertainty, advertising took a dip at the Learn more
Keys to Advertising on Amazon in 2021 With Amazon Advertisings' staggering 66% growth in Q4 of 2020, the giants ad offering is now firmly established in the digital media landscape. Amazon Ads has become part Learn more
Paid Search Strategy "No, a bid strategy is not a paid search strategy." Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they Learn more
SMX Paris - a couple of years back SMX Paris 2019 This year's edition takes place on a new date and in a different venue then former years, the Etoile Business center. But Learn more
Hero Conf London 21-22 october 2019 The Hero conf is focused on Paid media - PPC, if you like. I will be speaking on Winning strategies in Paid search including case studies from award-winning teams. Learn more
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