Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Search Engine Advertising 2021: PPC on Autopilot? Advertising is on a roller-coaster ride in the 2020'es. As one of the first budgets to be affected in times of uncertainty, advertising took a dip at the Learn more
Keys to Advertising on Amazon in 2021 With Amazon Advertisings' staggering 66% growth in Q4 of 2020, the giants ad offering is now firmly established in the digital media landscape. Amazon Ads has become part Learn more
Paid Search Strategy "No, a bid strategy is not a paid search strategy." Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they Learn more
SMX Paris - a couple of years back SMX Paris 2019 This year's edition takes place on a new date and in a different venue then former years, the Etoile Business center. But Learn more
Hero Conf London 21-22 october 2019 The Hero conf is focused on Paid media - PPC, if you like. I will be speaking on Winning strategies in Paid search including case studies from award-winning teams. Learn more
Leading machine learning PPC optimization tool, Acquisio is hosting a webinar about Paid Search strategies. There will be a focus on selected winning strategies in 2019 and we will look at some award-winning case studies. Learn more
Do you remember that time when you where discussing a topic with friends and suddenly you were targeted with ads on your mobile phone for products related to that topic? Gives you the shivers, doesn’t Learn more
(you might be interested in a newer take on Paid Search Strategy: Paid Search Strategies in 2021) It used to be quite simple. When taking over a Paid Search campaign you would automatically consider that Learn more
Major Trends in International PPC The main challenge in international PPC was always first to succeed in localization and knowledge transfer and fix an equitable budget frame for local campaigns. But more recently Google Ads and Learn more
By continuing to use the site, you agree to the use of cookies. We use cookies for tracking and for marketing. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
