Heroconf London 2019
Hero Conf London 21-22 october 2019 The Hero conf is focused on Paid media - PPC, if you like. I will be speaking on Winning strategies in Paid search including case studies from award-winning teams. Learn more
Acquisio Webinar – Lessons from Award-Winning Paid Search
Leading machine learning PPC optimization tool, Acquisio is hosting a webinar about Paid Search strategies. There will be a focus on selected winning strategies in 2019 and we will look at some award-winning case studies. Learn more
Can we just agree once and for all on what we call this? SEM, SEA, PPC or Paid Search
It’s easy for the SEO guys over in the other alley. They do SEO – Search Engine Optimization. Although nobody understands what they do, everybody knows what it’s called. Over here we do Paid Search, Learn more
Strategy review: 4 Paid Search Strategies for 2019
(you might be interested in a newer take on Paid Search Strategy: Paid Search Strategies in 2021) It used to be quite simple. When taking over a Paid Search campaign you would automatically consider that Learn more
International Search Summit – Barcelona
Major Trends in International PPC The main challenge in international PPC was always first to succeed in localization and knowledge transfer and fix an equitable budget frame for local campaigns. But more recently Google Ads and Learn more
Google Ads 2018: Smart, Integrated, Maximized, Simplified
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
SMX Paris I : AI as a service, AI for SEO, Vectors, Clusters and Audiences
Today was Day 1 on SMX Paris, an event I have been involved in for the past 5 years as member of the Advisory board. I spent the day enjoying sessions over a wide spectrum Learn more
SMX London 2018: Artificial Intelligence, Privacy, Niche-focus for SEO and the importance of Speed
SMX London 2018 was a great edition. I am just back from the event and still have my head full of all the things we discussed on the closing panel I was part of. The Learn more
Major trends in Paid Search #EUSearchCon
What is going on in Paid Search these days? What strategies and tactics are being used? What new functionalities in Google Adwords are Search marketers using for themselves or for their clients? I have analyzed Learn more
Course extract: International PPC
Below is an extract from the course I do in the International SEO School in Barcelona. International PPC (course extract) from Anders Hjorth