Amazon Market Watch: The Top 10 Amazon Markets
The Top 10 Amazon Markets The biggest and most important Amazon market is without a doubt the US market. It weighs 68% of revenues and grew by 36% in 2020. It will be a long Learn more
Amazon Paid Search – It’s Called Sponsored Product Ads
Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Search Engine Advertising 2021: PPC on Autopilot… or Not?
Search Engine Advertising 2021: PPC on Autopilot? Advertising is on a roller-coaster ride in the 2020'es. As one of the first budgets to be affected in times of uncertainty, advertising took a dip at the Learn more
Advertising on Amazon in 2021: 6 Essential Things to Understand
Keys to Advertising on Amazon in 2021 With Amazon Advertisings' staggering 66% growth in Q4 of 2020, the giants ad offering is now firmly established in the digital media landscape. Amazon Ads has become part Learn more
Paid Search Strategies in 2021
Paid Search Strategy "No, a bid strategy is not a paid search strategy." Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they Learn more
Search Y 2020 Paris Bercy
The second edition of Search Y will take place in Paris on 7 February 2020. Anders Hjorth will be speaking on the subject of Amazon Marketing for Search marketers. Amazon is booming but Search marketers Learn more
Heroconf London 2019
Hero Conf London 21-22 october 2019 The Hero conf is focused on Paid media - PPC, if you like. I will be speaking on Winning strategies in Paid search including case studies from award-winning teams. Learn more
Acquisio Webinar – Lessons from Award-Winning Paid Search
Leading machine learning PPC optimization tool, Acquisio is hosting a webinar about Paid Search strategies. There will be a focus on selected winning strategies in 2019 and we will look at some award-winning case studies. Learn more
Can we just agree once and for all on what we call this? SEM, SEA, PPC or Paid Search
It’s easy for the SEO guys over in the other alley. They do SEO – Search Engine Optimization. Although nobody understands what they do, everybody knows what it’s called. Over here we do Paid Search, Learn more
Strategy review: 4 Paid Search Strategies for 2019
(you might be interested in a newer take on Paid Search Strategy: Paid Search Strategies in 2021) It used to be quite simple. When taking over a Paid Search campaign you would automatically consider that Learn more