It’s easy for the SEO guys over in the other alley. They do SEO – Search Engine Optimization. Although nobody understands what they do, everybody knows what it’s called. Over here we do Paid Search, Learn more
Major Trends in International PPC The main challenge in international PPC was always first to succeed in localization and knowledge transfer and fix an equitable budget frame for local campaigns. But more recently Google Ads and Learn more
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
Today was Day 1 on SMX Paris, an event I have been involved in for the past 5 years as member of the Advisory board. I spent the day enjoying sessions over a wide spectrum Learn more
SMX London 2018 was a great edition. I am just back from the event and still have my head full of all the things we discussed on the closing panel I was part of. The Learn more
What is going on in Paid Search these days? What strategies and tactics are being used? What new functionalities in Google Adwords are Search marketers using for themselves or for their clients? I have analyzed Learn more
Below is an extract from the course I do in the International SEO School in Barcelona. International PPC (course extract) from Anders Hjorth
June 6-7 2012, Paris, France Speaking on Tools for Paid Search: » Les Outils du PPC
18 August 2008, San José, California, US Speaking is a rare European representative on: » Search Around the World: Europe download presentation
July 2008, Monte Carlo, Monaco » Search Engine Marketing
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