"OMG, Anders, PPC Performance was awful over the weekend " 😲😱 "How can we get our paid search and shopping campaigns back on track?" 🙄 The PPC Panic List Before the weekend, I had been Learn more
Amazon Advertising for Search Marketers With 87% year on year growth in Q2 of 2021, Amazon Advertising is the hot potato of the day. But who is it for? Are search marketers missing out on Learn more
Holisitic Optimization of Digital Marketing for Ecommerce If you are spending less than 8% of your sales on advertising, you may be underspending! Digital Advertising is driven by Ecommerce. And perhaps a little by branding, Learn more
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
The Top 10 Amazon Markets The biggest and most important Amazon market is without a doubt the US market. It weighs 68% of revenues and grew by 36% in 2020. It will be a long Learn more
Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Search Engine Advertising 2021: PPC on Autopilot? Advertising is on a roller-coaster ride in the 2020'es. As one of the first budgets to be affected in times of uncertainty, advertising took a dip at the Learn more
Keys to Advertising on Amazon in 2021 With Amazon Advertisings' staggering 66% growth in Q4 of 2020, the giants ad offering is now firmly established in the digital media landscape. Amazon Ads has become part Learn more
Paid Search Strategy "No, a bid strategy is not a paid search strategy." Setting bids for paid search is simply optimization. There are so many instances we should be calling tactics or tools, but they Learn more
The second edition of Search Y will take place in Paris on 7 February 2020. Anders Hjorth will be speaking on the subject of Amazon Marketing for Search marketers. Amazon is booming but Search marketers Learn more
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