Amazon Advertising for Search Marketers With 87% year on year growth in Q2 of 2021, Amazon Advertising is the hot potato of the day. But who is it for? Are search marketers missing out on Learn more
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Search Engine Advertising 2021: PPC on Autopilot? Advertising is on a roller-coaster ride in the 2020'es. As one of the first budgets to be affected in times of uncertainty, advertising took a dip at the Learn more
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
Today was Day 1 on SMX Paris, an event I have been involved in for the past 5 years as member of the Advisory board. I spent the day enjoying sessions over a wide spectrum Learn more
What is going on in Paid Search these days? What strategies and tactics are being used? What new functionalities in Google Adwords are Search marketers using for themselves or for their clients? I have analyzed Learn more
The European Search Awards celebrate the best of the Search Marketing industry. I have had the priviledge to be one of the judges for a number of years and the quality of the entries seems Learn more
I will be the chair of SMX Stockholm 2013 on 14-15 October together with Jens Hård, the CEO of Outrider Sweden. With a Danish-Swedish tandem in charge of the program it is obvious that we Learn more
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