Anders Hjorth is a digital
native, entrepreneur and a frequent
speaker on Search Marketing. He is now the President of BDBL MEDIA
(formerly Relevant Traffic France), a Digital Marketing agency based in
Paris. Prior to launching BDBL MEDIA, Anders was the COO at GroupM
Search in EMEA and heading
the Outrider brand. Anders was one of the founders of Relevant Traffic
and before that he worked across: SEO, Paid Search, Affiliate
business, webdevelopment and
hosting, buzz generation, domain names, consulting and management.
Within online marketing Anders has a preference for S e a r c h. Why?
Well it is extremely
efficient and then of course it is non-intrusive.
Anders
Hjorth
Anders Hjorth
C r e a t i v e B u s i n e s s M i n d
On 24 November Anders will be speaking on the International Search Summit in London.
Anders Hjorth will be speaking on:
»
International PPC
I had
a really inspired day in Istanbul when we met with Mehmet
Alikişioğlu'nun
from CNN Turkey. Unfortunately this will now be reserved for those who speak Turkish.
» “Reklamın İyisi” - Best Advertising (own translation)
from CNN Turkey. Unfortunately this will now be reserved for those who speak Turkish.
» “Reklamın İyisi” - Best Advertising (own translation)
http://video.cnnturk.com/2011/programlar/5/8/demet-ikiler-yelda-erciro-anders-hjorth
Anders began speaking on conferences like Search Engine Strategies in 2004. Being multilingual, adding more client case studies and covering most of Europe, speaker opportunities multiplied and more venues were added. The list below is not complete but is fairly representative of the speaker history.
SMX France, Paris 2011June 7 2011, Paris, France
» L’optimisation du canal Search complet (référencement payant et naturel)
SMX Advanced, London 2010
May 2010, London, United Kingdom
» Yahoo-Microsoft: The new Search Powerhouse
» Moderator: Leveraging Digital Assets For Maximum SEO Impact
» Moderator: Search Ad Quality, Under The Microscope
Search Marketing Academy, Istanbul 2011
29 April 2011, Istanbul, Turkey
» GroupM Search & Major Trends in the Search Space 2011
» SEO in GroupM: Industrialised, Integrated and Global
SMX France, Paris 2010
June 2010, Paris France
» Réseaux sociaux, recherche et gestion de la réputation
» Moderator: Les indicateurs de classement SEO en 2011
» Moderator: SEO pour les sites web de grande envergure
» Moderator: Contenu dupliqué (duplicate content) & tag « canonical »
» Moderator: Internaliser SEO : Comment réussir ?
» Moderator: Au-delà du « Linkbuilding » habituel
SMX Advanced, London 2010
May 2010, London, United Kingdom
» Yahoo-Microsoft: The new Search Powerhouse
» Moderator: Leveraging Digital Assets For Maximum SEO Impact
» Moderator: Search Ad Quality, Under The Microscope
Gulltaggen.no 2010
April 2010, Oslo, Norway
» Workshop: Assessing Social Media's value for Search
SEM Standard Poland
April 2010, Warsaw, Poland
» Leveraging the Search & Social equation
Search Engine Strategies, London 2010
February 2010, London, United Kingdom
» The Influenced: Social Media's impact on Search
Search Marketing Conference Copenhagen 2010
2010, Copenhagen Denmark
» Propulsion: leveraging the Value of Paid Media
» Workshop: Rolling out Search to foreign markets
Search Marketing Expo Stockholm 2009
Octobre 2009, Stockholm
» The Search Marketing Channel (Paid/SEO synergies)
SEMkonferansen.no, Oslo 2009
September 2009, London
» State of Search in Europe
» Search Synergies and beyond (paid search, SEO and more)
Search Engine Strategies London 2009
February 2009, London
» Search Around the World: Europe
» Landing Pages Testing and Tuning
Search Marketing Expo London, 2008
4-5 November 2008, London
Moderating Industrial Strength SEO and Pump Up your Paid Search.
Speaking on:
» Landing Pages DIY - download Landing Pages Do it Yourself
» Paid Search Campaign Review
Search Engine Strategies San José 2008
18 August 2008, San José, California
» Search Around the World: Europe - download presentation
Electronic Homeshopping Seminar 2008
July 2008, Monte Carlo, Monaco
» Search Marketing (see recorded video)
Search Marketing Expo Madrid 2008
31 October 2007, London, UK
» Creating Search Ads that Convert
» Search Ad Testing & Tactics (in Spanish)
Search Engine Strategies Hamburg 2008
» Search Around the World: Europe.
Search Marketing World 2008
3 April 2008, Dublin, Ireland
» Inspirational Ad Creative - download presentation
AdTech Paris 2008
February 2008
» Landing pages case study (in French) download Pages d'atterissage et conversion
Search Engine Strategies Paris 2008
February 2008
» Search in Europe (in French) - download What's New In European Search
Search Marketing Expo London 2007
31 October 2007, London, UK
» Creating Search Ads that Convert
» Search Ad Testing & Tactic download Tuning Ads for Quality Score
Search Engine Strategies London 2007
14 February 2007
» Creating Compelling Ads
» Landing Page Testing & Tuning download Landing page case studies
Electronic Business Group, Paris
Search Engine Strategies Paris 2006
28-29 November 2006
» European Search Marketing case studies
» Balancing Paid & Organic Search
Update Search 2006, Stockholm
Search Engine Strategies London 2006
31 May 2006
» Landing pages Testing & Tuning
» Creating Compelling Ads
Search Marketing Expo Stockholm
31 October 2007, Stockholm, Sweden
» Search Advertising Options & Strategies
» Tuning Ads for Quality Scores
Search Engine Strategies Stockholm 2005
19 October 2005
» Multi-country Campaign Management
» Creating compelling Ads & Landing Pages
Search Engine Strategies Paris 2005
29-30 November 2005
» Améliorer ses campagnes de liens sponsorisés
» Gestion d'une campagne multi-pays
Search Engine Strategies Stockholm 2004
October 2004
» Multi-country Campaign Management
» Ads Clinic
Below you will find links to
articles and interviews in which Anders has been involved.
Search Engine Land: PPC Localization case study & the Digital Lotus
Marketing FM: Interview w Anders Hjorth before SES San José
Search Engine Land: PPC Localization case study & the Digital Lotus
Marketing FM: Interview w Anders Hjorth before SES San José
Search
Engine Land: The
Mysteries of Ad Quality Revealed Yet Again
Overture
article: Non
intrusive marketing (in French)
JournalduNet: Affiliate
business prophecies in 2000 (in French)
Innovell.com: Internet
Strategy primer (1997)
Innovell.com: Webmarketing
basics (1997)