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Online Performance Triggers: from SEM to Remarketing

By |2013-05-22T09:12:54+02:00May 22nd, 2013|Digital Marketing I/O|

Below is my presentation from SMX London 2013. It is an Online Marketing case study which traces performance back over 4 years with a focus on the introduction of Display Remarketing into an online Marketing Mix dominated by Search Engine Marketing. My favourite slide is the one on the right.

 

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