The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it

By |2021-11-02T11:24:33+01:00November 2nd, 2021|Amazon Marketing, Digital Marketing I/O, Disruption|

The Social Commerce Dream Social Commerce is the dream of impulse buying on digital media come real. Careless, flawless, and not least frictionless shopping on mobile, tablet, surface and yet-to-be-invented digital interaction devices with augmented Learn more

Searching for Purpose? Here comes ‘Marketing with Purpose’, starring Responsibility, Values and Inclusion

By |2022-07-11T16:06:21+02:00April 23rd, 2021|Digital Marketing I/O, Digital Marketing Report, Disruption|

Searching for Purpose? Here comes Marketing with Purpose, starring Responsibility, Values and Inclusion "It starts with Why", doesn't it? It explains why Apple and Nike are so successful because they have such a strong mission Learn more

Battle for Biosignals

By |2022-05-30T22:43:55+02:00January 13th, 2015|Disruption|

Another war has been declared within digital media, the battle for the biosignal. This is a concept coined in an article on venturebeat by Frédéric Marceau of OM Signal, a French company specialising in intelligent Learn more

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