I think I’ve become somewhat addicted to the Amazon DSP reporting interface over my two years of setting up a Europe-wide DSP seat with Amazon and managing the ramp up. It is pretty cool and Learn more
"OMG, Anders, PPC Performance was awful over the weekend " 😲😱 "How can we get our paid search and shopping campaigns back on track?" 🙄 The PPC Panic List Before the weekend, I had been Learn more
The Social Commerce Dream Social Commerce is the dream of impulse buying on digital media come real. Careless, flawless, and not least frictionless shopping on mobile, tablet, surface and yet-to-be-invented digital interaction devices with augmented Learn more
Google Ads versus Amazon Ads: Who Eats Who? Some 12 years ago, I was point man for all European Google Ads spend for a large media agency group. At the time, our claim was to Learn more
Holisitic Optimization of Digital Marketing for Ecommerce If you are spending less than 8% of your sales on advertising, you may be underspending! Digital Advertising is driven by Ecommerce. And perhaps a little by branding, Learn more
Native Ecommerce Native Ecommerce will power the shopping craze of the 2020's. Watch a film and be attracted by a dress the actress is wearing. Pause, click, purchase right there, then resume your film. See Learn more
Johnny was weary. He felt caught between countering forces demanding his allegiance. He had fought in the Battle of the Browser and knew that the long-term consequences of which side he chose to support could Learn more
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
"Branding is not about creativity, Don! It is all about the data!". Being a father of four, I discovered myself a certain creative talent for inventing doudou stories on the fly. A doudou is a Learn more
The triopoly of advertising, Google, Facebook and Amazon account for approximately 76% of all digital advertising. They all grew significantly in 2020 whereas the global digital advertising spend hardly grew overall according to Statista projections. Learn more
