I was considering 'The AI force awakens" for the title of this post, but it felt more adequate to have Frederick play the role of Luke, the carrier of hope in a desparate world. His Learn more
I almost choked on my Café au Lait that day in a breakfast restaurant in Paris when the digital strategist said to me: I was not involved in that project and suddenly felt very happy Learn more
It’s easy for the SEO guys over in the other alley. They do SEO – Search Engine Optimization. Although nobody understands what they do, everybody knows what it’s called. Over here we do Paid Search, Learn more
With the entry deadline for the European Search Awards fast approaching, most participants may be past the point of asking themselves why on earth they need to go through the huge amount of work necessary Learn more
Do you remember that time when you where discussing a topic with friends and suddenly you were targeted with ads on your mobile phone for products related to that topic? Gives you the shivers, doesn’t Learn more
It used to be quite simple. When taking over a Paid Search campaign you would automatically consider that whoever had managed it before was a jerk so you would rebuild the campaign from scratch: new Learn more
At the end of a call for tender there is always this uncomfortable moment when the advertiser gives feedback to the agencies who were not selected. And isn’t it funny how the agencies that lost Learn more
Understanding the user journey is considered by the teams in our survey to be essential in order for them to do their job. These leading teams were shortlisted in search awards for their work on Learn more
Over the past few years, we had the feeling that Google shopping was eating budget from Google Adwords. The evolution of the offering was very fast and ads with product images simply beat text ads Learn more
When we interrogated some of the industry's top experts about the main challenges in Paid Search, many of them mentioned the "keeping up" challenge. The shear amount of functionalities available to the digital marketer has Learn more
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