Criteria for choosing a paid search agency
At the end of a call for tender there is always this uncomfortable moment when the advertiser gives feedback to the agencies who were not selected. And isn’t it funny how the agencies that lost Learn more
Where does Paid Search fit into the user journey?
Understanding the user journey is considered by the teams in our survey to be essential in order for them to do their job. These leading teams were shortlisted in search awards for their work on Learn more
Amazon Ads + Google Shopping = boom
Over the past few years, we had the feeling that Google shopping was eating budget from Google Adwords. The evolution of the offering was very fast and ads with product images simply beat text ads Learn more
How do you keep up with the pace of change in Paid Search?
When we interrogated some of the industry's top experts about the main challenges in Paid Search, many of them mentioned the "keeping up" challenge. The shear amount of functionalities available to the digital marketer has Learn more
Surfing the Waves of Creative Destruction – AI & the Search Industry
This year for the first time in my career I was speaking on the Hero Conf. A 100% PPC-oriented conference. It seems there aren't so many of those so I was happy to get a Learn more
Google Ads 2018: Smart, Integrated, Maximized, Simplified
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
Takeaways from the European Search Conference 2018 in Liverpool
Liverpool is hot!! Both from the outside temperature and the presentations on stage at the European Search Conference I just came back from. Liverpool is home to wonderful Beatles statues, to the Ferry cross the Learn more
SMX Paris II: Penalty recovery, Snaplogging, e-Privacy, bots and DSA
What an ugly start of Day 2 on SMX Paris. I was so keen on supporting Purna Virji from the first row during the presentation. Not that she needs it but it is always nice Learn more
SMX Paris I : AI as a service, AI for SEO, Vectors, Clusters and Audiences
Today was Day 1 on SMX Paris, an event I have been involved in for the past 5 years as member of the Advisory board. I spent the day enjoying sessions over a wide spectrum Learn more
SMX London 2018: Artificial Intelligence, Privacy, Niche-focus for SEO and the importance of Speed
SMX London 2018 was a great edition. I am just back from the event and still have my head full of all the things we discussed on the closing panel I was part of. The Learn more