Ever heard of #FOLS: Fear of Looking Stupid?
I wonder if I am actually a Digital Native? I learned to code when the foundations for the digital economy were laid and I was into the Internet as soon as it was out. I Learn more
The Missing Link in Digital Marketing is still Missing in 2019
Oh no, help, I am going to fall - there is missing link!! Isn't discovery a wonderful thing? Discovering insights, discovering new truths and hey... discovering old truths. I just ran into an Learn more
A New Hope: AI and machine-learning are boosters for paid search
I was considering 'The AI force awakens" for the title of this post, but it felt more adequate to have Frederick play the role of Luke, the carrier of hope in a desparate world. His Learn more
Marketing to the Consideration stage in the user journey
I almost choked on my Café au Lait that day in a breakfast restaurant in Paris when the digital strategist said to me: I was not involved in that project and suddenly felt very happy Learn more
Can we just agree once and for all on what we call this? SEM, SEA, PPC or Paid Search
It’s easy for the SEO guys over in the other alley. They do SEO – Search Engine Optimization. Although nobody understands what they do, everybody knows what it’s called. Over here we do Paid Search, Learn more
Searching for Excellence and Winning (Search) Awards
With the entry deadline for the European Search Awards fast approaching, most participants may be past the point of asking themselves why on earth they need to go through the huge amount of work necessary Learn more
What does Voice search ad targeting look like?
Do you remember that time when you where discussing a topic with friends and suddenly you were targeted with ads on your mobile phone for products related to that topic? Gives you the shivers, doesn’t Learn more
Strategy review: 4 Paid Search Strategies for 2019
It used to be quite simple. When taking over a Paid Search campaign you would automatically consider that whoever had managed it before was a jerk so you would rebuild the campaign from scratch: new Learn more
Criteria for choosing a paid search agency
At the end of a call for tender there is always this uncomfortable moment when the advertiser gives feedback to the agencies who were not selected. And isn’t it funny how the agencies that lost Learn more
Where does Paid Search fit into the user journey?
Understanding the user journey is considered by the teams in our survey to be essential in order for them to do their job. These leading teams were shortlisted in search awards for their work on Learn more