SMX Paris II: Penalty recovery, Snaplogging, e-Privacy, bots and DSA
What an ugly start of Day 2 on SMX Paris. I was so keen on supporting Purna Virji from the first row during the presentation. Not that she needs it but it is always nice Learn more
SMX Paris I : AI as a service, AI for SEO, Vectors, Clusters and Audiences
Today was Day 1 on SMX Paris, an event I have been involved in for the past 5 years as member of the Advisory board. I spent the day enjoying sessions over a wide spectrum Learn more
SMX London 2018: Artificial Intelligence, Privacy, Niche-focus for SEO and the importance of Speed
SMX London 2018 was a great edition. I am just back from the event and still have my head full of all the things we discussed on the closing panel I was part of. The Learn more
Major trends in Paid Search #EUSearchCon
What is going on in Paid Search these days? What strategies and tactics are being used? What new functionalities in Google Adwords are Search marketers using for themselves or for their clients? I have analyzed Learn more
European Search Awards 2018 – enter before 16/02
The European Search Awards celebrate the best of the Search Marketing industry. I have had the priviledge to be one of the judges for a number of years and the quality of the entries seems Learn more
Start making sense again – Digital Marketing in 2017
Start making in sense again In 1984 the rock group Talking Heads made a movie named « Stop making sense ». The title came from the lyrics in their songs and for me it was a welcome Learn more
Speaking on SMX Paris 2015
Time flies, SMX Paris is already next week (8-9 June 2015). I will be speaking together with François Houste on the subject of Content Marketing. We will be talking about the importance of Ideas, the Learn more
The Missing Link in Digital Marketing
The Missing Link in Digital There is a missing link in Digital Marketing. I am talking about a discontinuation of meaning from one area of marketing excellence called Brand Advertising into another area of marketing Learn more
Trends in Digital Marketing Vocabulary
The Internet has always been a mature ground for innovation and new concepts. The challenge of Digital Marketers and Start-uppers alike has consequently been to explain, persuade and sometimes to sell these concepts to potential Learn more
Battle for Biosignals
Another war has been declared within digital media, the battle for the biosignal. This is a concept coined in an article on venturebeat by Frédéric Marceau of OM Signal, a French company specialising in intelligent Learn more