Amazon Ads + Google Shopping = boom
Over the past few years, we had the feeling that Google shopping was eating budget from Google Adwords. The evolution of the offering was very fast and ads with product images simply beat text ads Learn more
How do you keep up with the pace of change in Paid Search?
When we interrogated some of the industry's top experts about the main challenges in Paid Search, many of them mentioned the "keeping up" challenge. The shear amount of functionalities available to the digital marketer has Learn more
Surfing the Waves of Creative Destruction – AI & the Search Industry
This year for the first time in my career I was speaking on the Hero Conf. A 100% PPC-oriented conference. It seems there aren't so many of those so I was happy to get a Learn more
Google Ads 2018: Smart, Integrated, Maximized, Simplified
Google Marketing Live #googlemarketinglive #behindtheads is an annual Google Conference for Advertisers and Agencies where Google announce new products and functionalities. In 2018, the overwhelming news was the rebranding of the platform to Google Ads. Learn more
Takeaways from the European Search Conference 2018 in Liverpool
Liverpool is hot!! Both from the outside temperature and the presentations on stage at the European Search Conference I just came back from. Liverpool is home to wonderful Beatles statues, to the Ferry cross the Learn more
SMX Paris II: Penalty recovery, Snaplogging, e-Privacy, bots and DSA
What an ugly start of Day 2 on SMX Paris. I was so keen on supporting Purna Virji from the first row during the presentation. Not that she needs it but it is always nice Learn more
SMX Paris I : AI as a service, AI for SEO, Vectors, Clusters and Audiences
Today was Day 1 on SMX Paris, an event I have been involved in for the past 5 years as member of the Advisory board. I spent the day enjoying sessions over a wide spectrum Learn more
SMX London 2018: Artificial Intelligence, Privacy, Niche-focus for SEO and the importance of Speed
SMX London 2018 was a great edition. I am just back from the event and still have my head full of all the things we discussed on the closing panel I was part of. The Learn more
Major trends in Paid Search #EUSearchCon
What is going on in Paid Search these days? What strategies and tactics are being used? What new functionalities in Google Adwords are Search marketers using for themselves or for their clients? I have analyzed Learn more
European Search Awards 2018 – enter before 16/02
The European Search Awards celebrate the best of the Search Marketing industry. I have had the priviledge to be one of the judges for a number of years and the quality of the entries seems Learn more