Untold Tales of the Amazon DSP (Demand Side Platform): It’s for Performance, not Branding

By |2023-02-13T21:41:09+01:00February 14th, 2023|Amazon Marketing, Digital Marketing I/O, Retail Media|

I think I’ve become somewhat addicted to the Amazon DSP reporting interface over my two years of setting up a Europe-wide DSP seat with Amazon and managing the ramp up. It is pretty cool and Learn more

The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it

By |2021-11-02T11:24:33+01:00November 2nd, 2021|Amazon Marketing, Digital Marketing I/O, Disruption|

The Social Commerce Dream Social Commerce is the dream of impulse buying on digital media come real. Careless, flawless, and not least frictionless shopping on mobile, tablet, surface and yet-to-be-invented digital interaction devices with augmented Learn more

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