Google Ads versus Amazon Ads: Who Eats Who?
Google Ads versus Amazon Ads: Who Eats Who? Some 12 years ago, I was point man for all European Google Ads spend for a large media agency group. At the time, our claim was to Learn more
Native Ecommerce: Shopping is a Feature not a Destination
Native Ecommerce Native Ecommerce will power the shopping craze of the 2020's. Watch a film and be attracted by a dress the actress is wearing. Pause, click, purchase right there, then resume your film. See Learn more
The Drive-to-Amazon Paid Search Strategy
Driving external traffic into Amazon can be a great paid search strategy in 2021 because the conversion rate is so high, but getting there can feel a bit like sailing through the Bermuda triangle. The Learn more
Mastering the Amazon A10 Algorithm – Or is it A9 still?
Wouldn't it be fantastic to know exactly what Amazon's A10 algorithm requires for a product to rank at the top of search results when a user searches for a product? That would surely propel your Learn more
Amazon Market Watch: The Top 10 Amazon Markets
The Top 10 Amazon Markets The biggest and most important Amazon market is without a doubt the US market. It weighs 68% of revenues and grew by 36% in 2020. It will be a long Learn more
Amazon Paid Search – It’s Called Sponsored Product Ads
Paid search was the advertising solution which made possible the Google we know today. And Amazon has one just like it. An advertising product which is not intrusive, and which consumers, search platforms and marketers Learn more
Advertising on Amazon in 2021: 6 Essential Things to Understand
Keys to Advertising on Amazon in 2021 With Amazon Advertisings' staggering 66% growth in Q4 of 2020, the giants ad offering is now firmly established in the digital media landscape. Amazon Ads has become part Learn more
SMX London 2020 – Amazon Ads
SMX London is back in May 2020. In Europe, the SMX London event is the one with the most North American influence and it is quite different from the other SMX'es where the Munich event Learn more
Why Search Marketers haven’t adopted Amazon Ads
Why haven't Search Marketers adopted Amazon Ads? Paid Search exploded back in the 1990s and redistributed the roles in digital marketing. Incumbents had a hard time adopting this new type of performance marketing and legions of newcomers Learn more
Search Y 2020 Paris Bercy
The second edition of Search Y will take place in Paris on 7 February 2020. Anders Hjorth will be speaking on the subject of Amazon Marketing for Search marketers. Amazon is booming but Search marketers Learn more