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State of the Triopoly 2021: Boom of Amazon Advertising growing 77%

By |2021-04-30T16:54:13+02:00April 30th, 2021|Amazon Marketing, Digital Marketing I/O, Triopoly|

The triopoly of advertising, Google, Facebook and Amazon account for approximately 76% of all digital advertising. They all grew significantly in 2020 whereas the global digital advertising spend hardly grew overall according to Statista projections. Learn more

Searching for Purpose? Here comes ‘Marketing with Purpose’, starring Responsibility, Values and Inclusion

By |2021-05-06T08:59:40+02:00April 23rd, 2021|Digital Marketing I/O, Digital Marketing Rerpot, Disruption, Latest Articles|

Searching for Purpose? Here comes Marketing with Purpose, starring Responsibility, Values and Inclusion "It starts with Why", doesn't it? It explains why Apple and Nike are so successful because they have such a strong mission Learn more

Amazon Ads Now Firmly Established in the Digital Landscape (and 66% Q4 growth YoY)

By |2021-05-06T08:59:02+02:00February 3rd, 2021|Amazon Marketing, Digital Marketing I/O, Triopoly|

Digital marketers started considering Amazon Ads a part of the Triopoly of digital advertising together with Google and Facebook a few years back. And rightly so. 2020 was the year Amazon firmly hit the radar Learn more

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