It is Time to Emerge from Plato's Cave I wonder if people today know the film Matrix better than Plato's allegory of the cave. They illustrate the same concept of a superficial reality projected onto Learn more
From a statistical point of view, the timing of COVID19 couldn't have been better. Just in the middle of Q2, so all the economic damage it caused when it first hit our economies, can be Learn more
Amazon Ads Seasonality Closely Traces Ecommerce Activity Amazon published its quarterly earnings report last week and I rushed in to discover the massive growth of Amazon Ads, which is the highest growing activity within Amazon. Learn more
What on earth is AMG, AAP and AMS? While doing our research for the Amazon marketing report, we ran into a lot of confusion about names and terminology for Amazon ad solutions in the market. Learn more
Why haven't Search Marketers adopted Amazon Ads? Paid Search exploded back in the 1990s and redistributed the roles in digital marketing. Incumbents had a hard time adopting this new type of performance marketing and legions of newcomers Learn more
State of the Triopoly Google and Facebook had become so powerful in the digital advertising market that analysts called them the duopoly. But last year the strong entry of Amazon into the digital advertising space Learn more
Amazon Growth It is fascinating to see the growth rates at which Amazon has been operating for the past year. A revenue growth rate of 30% for a company that big is exhilarating. That being Learn more
"When I think of Paris, I always think of Dan Brown’s intergalactic comedy science fiction Davinci picture. I think of Jean Reno’s delivery of “The scar on the face of Paris” line in reference to Learn more
I wonder if I am actually a Digital Native? I learned to code when the foundations for the digital economy were laid and I was into the Internet as soon as it was out. I Learn more
Oh no, help, I am going to fall - there is missing link!! Isn't discovery a wonderful thing? Discovering insights, discovering new truths and hey... discovering old truths. I just ran into an Learn more
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