
ANDERS HJORTH
Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker on Digital Marketing as well as a judge on various industry Awards in the area of Search Marketing, Social Media Marketing and Biddable Media.
Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA.
Anders is the founder of Innovell; provider of Digital Marketing Insights.
Latest Blog
Amazon Ads Now Firmly Established in the Digital Landscape (and 66% Q4 growth YoY)
Digital marketers started considering Amazon Ads a part of the Triopoly of digital advertising together with Google and Facebook a few years back. And rightly Learn more
The Triopoly of Digital Advertising Exposed to the Great Disturbance in the Data (Q3 retrospective)
From a statistical point of view, the timing of COVID19 couldn't have been better. Just in the middle of Q2, so all the economic damage Learn more
The Covid19 crisis might favour Amazon Ads compared to Google and Facebook
Amazon Ads Seasonality Closely Traces Ecommerce Activity Amazon published its quarterly earnings report last week and I rushed in to discover the massive growth of Learn more
It is just “Amazon Advertising”, but what is AMG, AAP and AMS?
What on earth is AMG, AAP and AMS? While doing our research for the Amazon marketing report, we ran into a lot of confusion about Learn more
Why Search Marketers haven’t adopted Amazon Ads
Why haven't Search Marketers adopted Amazon Ads? Paid Search exploded back in the 1990s and redistributed the roles in digital marketing. Incumbents had a hard time adopting Learn more
State of the Triopoly in Digital Advertising
State of the Triopoly Google and Facebook had become so powerful in the digital advertising market that analysts called them the duopoly. But last year Learn more